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For any business to succeed, regardless of its scale, it needs publicity. Publicity is the most effective tool in bringing your business to the awareness of the public. The more people are aware of your products, the higher your chances of selling the said products. No matter the type of business you’re in, there is always an angle in publicity that you can capitalize on.
Do you want to know what’s better than publicity? Free Publicity! In this article, you will learn about the best ways to get free publicity for your business.
They say that the best free publicity you can get for your business is your customers’ referrals. When you sell top-quality products or provide top-notch services, your customers are sure to spread the word. Be it through social media or privately, one thing you can count on is that your business will develop some clout in no time. Put in the work and let your products do the talking for you.
Social media these days is so much more than a Hotspot for gossip. It is a compelling tool for those that know how to utilize it. You have to be creative enough to post your products and services on social media channels. Nearly everyone is on one social media and sure enough, a word about your business will spread.
Take Facebook for example. Facebook has roughly about 2.9 billion active users. All you need to do is create a page about your business and keep posting. If Facebook isn’t your thing, you have Twitter, Instagram, Snapchat, and Whatsapp Business at your disposal.
You can learn how to market your business online.
One of the quickest ways to get the attention of the masses is to offer free products. For you to gather enough clout, you’ll need to use your social media. Make posts about giveaways. Before long, people will start talking, and of course, that’s what you want.
For instance, go on Twitter and organize a little fun competition with your product as the prize for whoever wins.
It’s Twitter, done correctly, it’ll blow up overnight.
Another way of getting free publicity for your business is by having a website dedicated to it. By doing so, you have successfully brought your business online.
Next is to use your social media channels to share links to your website so people all around can see what you have to offer. The more people visit your website, the higher the chances of getting customers interested in your products and services.
Another thing you have to be aware of is SEO. SEO is short for Search Engine Optimization. If you utilize this properly, you’ll generate a good amount of traffic. The higher the traffic, the higher the number of audiences.
They say there’s no such thing as bad publicity. Well, posting good reviews on your website is certainly good publicity.
Publishing customer reviews will help you get free publicity as potential customers read these reviews, and it reassures them about the quality of your products or services.
When they buy your product or service and enjoy it, they will in turn give you a good review and refer you to others.
Local charity events are another excellent way of generating free publicity for your business. Imagine a scenario where you partake in a local charity wearing a shirt advertising your business, maybe even go as far as providing free products.
This will not only improve your standing with the community, but it’ll also raise awareness to the general masses about your business.
Video Marketing is designed to increase audience interaction through social activity around the video. It is a very effective tool in getting free publicity for your business.
In fact, 61% of marketers view this type of marketing as “very important”.
Some types of Video Marketing that could help boost your ratings and help you gain free publicity include;
Educational Videos
This video as the name implies helps to enlighten the customers about something new. The effect this has goes beyond free publicity. It builds trust between you and your customers as it portrays you as someone who is an expert in your field.
Tutorial Videos
I bet you’ve seen a ton of tutorial videos on YouTube, Twitter, Facebook, or Instagram. A tutorial video is a great way to show off your products and bands while showing them how to go about using them.
Product Launch Videos
You can choose to make product launch videos when launching your new products. The video helps to create hype and get people talking.
Here, you have to enlighten people about why they should buy your products. Make it look as if it’s the most natural and common-sense thing to do. Customers love a confident seller.
Whether it’s a YouTube video with numerous views or a creative video on Twitter with hundreds or thousands of retweets, a viral video guarantees your business publicity a massive boost. Time to strap on that director’s cap and go “lights, camera, action!”.
Another strategy employed for getting free publicity is by writing articles. Write a great article about your products and services. Highlight all the strong points about your product, what makes it unique, and why people should buy it.
Ensure your article isn’t too wordy or boring. The aim is to capture the attention of the readers, not to make them fall asleep. Write a good article and drop the link on your business’s social media pages and website for people to access it.
Another fantastic way of getting free publicity for your business is getting featured. Whether you own a corporation or small business, or solo practice, what you want is to stand out against the competition as the better option.
What makes your business different could be your ticket to ‘clout-dom’, a unique aspect of your service, or a novel product.
You may have friends that have huge social media accounts. Ask them to feature your products there once in a while. There are a couple of Instagram and Twitter handles to feature entrepreneurs based on how hot their products are. So, start taking Instagram-worthy pictures and get to posting. You never know, you might be one picture away from getting featured on a large platform.
The idea of free publicity for business is often brushed off because it’s criminal to even think good things come for free. The reality is, a lot of good things out there are free and these tips are a great example of that.
With these free ideas, you would be able to get publicity without spending a single kobo for it.
It is advisable to try all of them, and enjoy a good amount of traffic while you grow your brand.
For more help on how to grow your business into a successful venture, check out Northpad Nigeria for business and finance articles.
I hope you find this piece worthwhile. If you do, kindly leave a comment in the comments section below. Thank you.
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