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Whatsapp is one of the world’s leading messaging apps on the internet. Launched way back in 2009, it gained popularity at a very unprecedented rate. Today, about two billion people around the world use Whatsapp to send and receive messages.
Seeing as how the app has become ubiquitous, the owners of the app decided to take it a step further by launching a business variant of the app called Whatsapp Business.
Whatsapp Business launched back in January 2018. This variant enables Business owners to connect with numerous customers from the comfort of their homes. Used correctly, it is a powerful tool aimed at making business transactions a lot easier and hassle-free.
In this article, I will explain the benefits of using Whatsapp Business and the various steps taken to efficiently use Whatsapp Business to bolster your customer engagement and the advantages of having a WhatsApp business account.
There is a growing fad of using messaging apps for e-commerce enabling business owners to answer product or customer service questions with proper, contextual messages that will facilitate a new transaction or keep a current customer satisfied.
You may be wondering what are the benefits of Whatsapp business. Here, you will learn about the various pros of having a business WhatsApp.
By the time you’re done reading this article, you’ll realize just how powerful of a tool this app is and why it is a must-have business messaging app for you.
In this window, you can showcase your products and services along with brief info, such as the price of products, photos, and a link to the product on your website. This makes it easier for your customers to know what you’re all about.
Furthermore, this saves you time from answering questions that are otherwise readily available on the catalogue display.
Whatsapp Business enables you to create predetermined messages to answer customers automatically. This feature can be accessed in the settings window by clicking on ‘Away Message’
You can organize your contacts or chats into categories for easier access. Also, you can easily manage your chats with filters to sort out unread messages, groups, or broadcast lists.
Whatsapp Business allows you to create a broadcast list and distribute the same message to many customers simultaneously. This feature comes in handy when doing an ad for a new product or promo.
After learning about how WhatsApp business makes it easier to transact online, we can proceed to the steps taken to use the app.
As previously stated, Whatsapp is among the world’s leading social media apps and voted the most popular messaging app in more than 100 countries. These numbers make it a perfect platform for sellers to reach out to customers, and with the looks of things, this app could soon be on the list of best social media platforms for business
Another thing to note is that generally, people find it a lot easier to reach out through real-time messaging apps like WhatsApp than emails because the response rate of Whatsapp is a lot faster. Delayed responses drastically reduce the chances of a successful transaction as customers will easily get tired of waiting.
Time, in business, is synonymous with money.
Whatsapp is already an app used by nearly everybody. It’s quick and easy to use. Whatsapp Business creates a convenient means of messaging customers through an app that they are most likely using for day to day conversions. Customers do not have to stress about rushing down to your office or place of business to carry out any given transaction, they can simply do it in the comfort of their own homes using their smartphones.
Customers love convenience, and this makes it one of the numerous benefits of using Whatsapp business.
Another reason why you must use this app is privacy and security. Features like end-to-end encryption and two-factor authentication make conversations with customers safer than ever before. Everyone likes privacy and security.
Let your mind be at ease knowing well that the content of your conversation with your customers is protected by Whatsapp Business.
Now that you know some of the features to expect in Whatsapp business, it is time to open up an account. It goes without saying that for you to be able to use the app for your e-commerce and digital marketing, you need to open up an account.
Here are the few and very easy steps required to register a WhatsApp business account:
STEP 1: Download the WhatsApp Business app for Android or iPhone
Firstly, you have to download the application via the Apple app store for iPhone devices and Google play store for all android devices.
STEP 2: Accept Terms and Conditions To Proceed
Secondly, after you’ve downloaded the app and opened it, a terms and conditions meaning window will be displayed. Ensure you read and fully understand it before tapping on ‘Agree & Continue’.
STEP 3. Fill in Your Account Details
After you have agreed to the terms and conditions, you will be required to fill in your details. The first thing will be your business phone number. It is advisable to use a separate phone number for your business.
Next up is your name, profile picture and the category of your business.
STEP 4: Learn about Whatsapp Business Tools and Advance Features
In this step, you learn about the business tools and advanced features such as automated messaging. You can skip this tutorial of course, but it is not advisable.
STEP 5: Set Up Business Profile
Go to the settings tab on the app, then tap on business profile. There, you will be able to add more information such as your business website(s), opening and closing hours and address.
STEP 6: Start Connecting With Customers
You’re all set up, it’s time to start connecting and growing your e-commerce presence.
E-commerce is continuously becoming the new method of doing business globally. For you to stay ahead of the competition, you’ll need to employ all these powerful tools available to improve your online presence and sales.
Whatsapp Business happens to be one of those tools. It is easy to install and quite user-friendly. It’s time to hit that app store and start connecting with your customers like a boss!
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